You may have noticed by now that the phrase “live by the sheaf” is on our website, and that it has been quoted a few times in our blogs, and media posts. I think it is about time that we take the time to explain what we mean by this phrase, and how we see it being walked out in our day to day activities.
When we refer to the sheaf, we associate that with life on the prairies. The wheat sheaf has been a symbol used in our province for decades and it has become a broadly understood icon of hard work, neighborly values, and standing up for one another when someone is in need. What Prairie Insurance has done is adopted that symbol as our own, because after all- why reinvent the wheel?
At the heart of the matter is the fact that the founders of Prairie Insurance come from those small town values that makes up so much of our prairie landscape. Both founders grew up on small farming operations where there was no room for entitlement or attitude. The only thing that there was room for was grabbing the shovel, climbing in the bin, getting the truck loaded, and working late. They were homes where family looked out for one another, where you volunteered at the rink, and where you got up on stage at those small town Christmas gatherings and sang your heart out.
So how does this fit into Prairie Insurance? Well, we work hard for our people that call us their insurance provider. We stand with our clients in the wake of the claim, and we do our diligence to make sure that at the end of the day we have delivered our best products to you. There is no room for not caring about our people at Prairie Insurance. We put our people first, so that there is peace of mind when you go home to your families at night. So whether its a question about coverage, rates, wordings or anything else, we are here to give you the answers that you need when you need them.
So what does “live by the sheaf” mean? It means that we work hard to embody these values every day- from the staff who greet you at the front counter, all the way to the founders of this team we call Prairie. It means that no one is above helping or being helped, and that we are here for you.